Auburn Hills, MI — Palace Sports & Entertainment’s success in its innovative role as sports marketer for Oakland University has paid off for both parties as the two organizations have agreed to extended the current agreement, which gives Platinum Equity’s portfolio company, Palace Sports & Entertainment’s (PS&E), the exclusive rights to sell sponsorship for OU’s athletic teams and venues.

“We are pleased to continue our relationship with Palace Sports & Entertainment,” said Oakland University’s Director of Athletics Tracy Huth. “The partnership has been outstanding and we feel fortunate to be working with Dan and Theresa (Doan, PS&E’s coordinator of its relationship with OU.). Their professionalism and ability to engage with clients has benefited Oakland Athletics. We look forward to the continued success of our relationship.”

Sponsorship opportunities will include print, radio and television advertising as well as indoor and outdoor signage and will focus on the university’s Division One men’s and women’s sports teams and the “O’rena,” Oakland’s athletic facility. The initial multi-year deal was announced in 2007.

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